MARKETING PAYS OFF

“Drag your thoughts away from your troubles…

by the ears, by the heels, or any other way you can manage it.”

–Mark Twain

Another lesson learned while writing for a newspaper: Marketing, even simple emails, pays off.

For the eighteen months I wrote for the newspaper, I talked with almost every pastor in Cass County, their secretaries, wives and congregation. Every week I added phone numbers and emails to my list of contacts.

When my articles were published in a Cup of Comfort Devotional for Mothers, I called and emailed pastors telling them about my book signing in a little town near them. Three people responded specifically to those calls.

Now that doesn’t sound like a lot when you live in Omaha, but I spent four hours in a small bookstore where the owner says he doesn’t have foot traffic and most book signings sell 2 to 8 books. Thirteen people stopped by the store on that beautiful Saturday, and I sold a total of ten books. The next week the Plattsmouth Journal Editor wrote a nice article and added my photo. I felt like a celebrity.

Later when I published “Capsules of Hope: Survival Guide for Caregivers,” many of the pastors asked me to hold caregiving seminars in their churches. All those phone calls and emails did pay off.

The Lionhearted Kat

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